BMW Pulls Further Ahead Of Mercedes And Audi In Europe

The newest European gross sales figures are in, and so they look promising for BMW followers. The European Car Producers’ Affiliation (ACEA) experiences that archrivals Mercedes and Audi are falling behind. Within the first seven months of the 12 months, BMW bought 474,149 models, up 2.6% in contrast with the identical interval in 2024.

By way of July, Mercedes managed 388,876 models, almost flat 12 months over 12 months at +0.3%. Audi got here in third with 381,895 deliveries, a 5.5% drop from the identical timeframe final 12 months. Audi isn’t the one Volkswagen Group luxurious model struggling: Porsche gross sales are down 10.9% to 57,777 models.

ACEA’s knowledge covers registrations throughout all 27 EU member states, plus the UK and the 4 nations within the European Free Commerce Affiliation (EFTA): Iceland, Liechtenstein, Norway, and Switzerland. Whereas that doesn’t signify your entire continent, it does embody probably the most related markets.

Past BMW’s German rivals, Lexus is quietly gaining floor, up 9% to 46,317 models. Alfa Romeo, underneath Stellantis, has surged 34% to 37,442 vehicles. In the meantime, Jaguar’s reliance on a single mannequin, the F-Tempo, has led to an 82.2% collapse in deliveries, down to only 2,820 autos.

Volvo, owned by Tata Motors, can be struggling, with European shipments down 13.2% to 195,266 models. Tesla faces a good sharper decline, falling 33.6% to 119,013 vehicles via July.

At this tempo, BMW seems to be nicely on observe to safe the European luxurious gross sales crown for 2025. Wanting additional forward, 2026 additionally seems favorable with the arrival of the new iX3 throughout the continent, quickly to be joined by the i3 sedan, strengthening BMW’s hand in holding Mercedes and Audi at bay.

What about MINI? The Oxford-based marque can be having a stable 12 months. Between January and July, it bought 95,189 vehicles, representing a 19% bounce. The spike in demand isn’t solely stunning, contemplating the British model has successfully refreshed its total lineup.

We’re already questioning whether or not ALPINA might be listed individually in ACEA’s paperwork as soon as the area of interest model begins working beneath the BMW Group company umbrella from 2026.

Supply: ACEA