BMW Takes You On An Extended Video Tour Of The New iX3

Earlier than BMW begins deliveries of the brand new iX3, it needs to make sure potential consumers are well-informed. In an period the place TikTok has shortened consideration spans, this walkaround video refreshingly bucks the development. Operating almost 20 minutes, it offers the luxurious model loads of time to dissect the electrical SUV.

Previously head of MINI’s design group, Oliver Heilmer now oversees compact and midsize BMWs in addition to M fashions. Naturally, he guides viewers by way of the next-generation iX3, highlighting the recent design ushered in by the Neue Klasse. The featured automobile is completed in Ocean Wave Blue, outfitted with the M Sport Package deal, and rides on Particular person 22-inch aerodynamic wheels.

A refined however noteworthy element is the mildly updated badge. The sleeker roundel seems not solely on the hood and tailgate but in addition on the alloys and the steering wheel. This discreetly refreshed emblem might be put in on future BMWs, whether or not electrical or not. In an unique interview with BMWBLOG, Heilmer defined the considering behind the redesign:

“We needed to maintain the heritage, however convey extra precision to the emblem. The chrome remains to be there, the letters have been refined with a shiny sample you typically discover in watches, and the white surfaces now sit nearer to the outer ring. It’s flat, however whenever you contact it you may nonetheless really feel the ridges.”

In fact, no walkaround could be full with out a nearer take a look at the inside. BMW as soon as once more showcases Digital White upholstery paired with an identical steering wheel. Nevertheless, the quirky wheel isn’t but supplied in white. It gained’t be added to the European configurator till January 2026. Consumers also can pay additional for a new M steering wheel with a extra standard design.

Elsewhere, the official footage highlights particulars just like the M pedals reserved for iX3s with the M Sport Package deal. Different premium touches embody the panoramic sunroof, which will be ordered with a sunblind. Whereas the big central show and Panoramic Imaginative and prescient come customary, the 3D head-up show might be non-obligatory.

The video additionally exhibits that BMW hasn’t gone totally touchscreen-only with the iX3. Some bodily buttons survived the switchgear purge, although the iDrive rotary knob has been dropped. Local weather controls at the moment are fully built-in into the 17.9-inch touchscreen, proper all the way down to adjusting the direction of airflow. What a time to be alive, proper?

The iX3 hits Europe subsequent spring, adopted by a U.S. launch in the summertime. At first, it is going to be supplied solely because the 50 xDrive, with the extra inexpensive 40 xDrive and 40 sDrive variants to observe shortly after.

Video: BMW / YouTube