Subaru Beats BMW, Porsche, Toyota & Honda in 2025 Consumer Reports Study

Subaru completed first in Consumer Reports’ 2025 Auto Brand Report Card, outscoring heavy hitters like Toyota, Honda, Porsche — and BMW. On the floor, this seems like a simple upset: a mainstream model taking the crown over luxurious producers. However there’s a second story inside the info, and BMW sits proper on the heart of it.

Whereas Subaru took the general No. 1 spot for the second 12 months in a row, BMW positioned second general and first amongst luxurious manufacturers. Shopper Experiences blends road-test outcomes, reliability forecasts, proprietor satisfaction, and security knowledge. BMW excelled in almost each measurable class, held again primarily by reliability charges that also lag behind Toyota and Subaru — although not by as a lot as prior to now.

Jake Fisher, Shopper Experiences’ head of auto testing, put it plainly: “BMW has made very extremely fascinating fashions for years, and their reliability simply outshines all of their European rivals.”

For a premium automaker identified for heavy tech integration, complicated drivetrains, and electronics-packed cabins, rating forward of Porsche, Mercedes-Benz, Lexus, and Audi is a superb achievement. It suggests BMW has managed so as to add expertise with out struggling the reliability penalties that usually include it.

Reliability Scores Inform the Break up

Toyota led the reliability rankings this 12 months, adopted by Subaru, Lexus, Honda, after which BMW. Porsche completed behind BMW general, Mercedes didn’t attain the highest ten, and Audi dropped ten spots all the way down to sixteenth.

This 12 months’s outcomes have been based mostly on 380,000 autos from 25 mannequin years. A number of manufacturers stood out:

• Lincoln jumped 17 locations, changing into the top-ranked U.S. producer.
• Tesla reached the highest ten for the primary time, on account of improved reliability from Mannequin 3 and Mannequin Y.
• Rivian ranked final in reliability, however first in proprietor satisfaction — 85% of homeowners stated they might purchase one once more.
• BMW posted a 71% buy-again fee, second solely to Rivian amongst main producers with full knowledge.

The underside of the reliability record included Dodge, GMC, Land Rover, Rivian, and Jeep.