This Is BMW’s New Logo: See The Changes Side-By-Side

Every part concerning the 2026 BMW iX3 is new. From its platform and proportions to the {hardware} and the software program stack, this electrical SUV shares nearly nothing with its predecessor. BMW even up to date the brand—quietly—when the automobile debuted in September. Most individuals didn’t discover. Now that we will evaluate the previous and new roundels aspect by aspect, the modifications grow to be simpler to identify.

The obvious tweak is the elimination of the interior chrome ring. On the earlier badge, that ring separated the black outer circle from the acquainted blue-and-white Bavarian flag quadrants. BMW has additionally dropped the chrome outlining across the flag itself, and the blues and whites seem barely richer. The black perimeter goes from shiny to a satin-matte end, giving the brand new emblem a flatter, extra up to date look.

What BMW didn’t do is add the light-blue outer ring that when signaled an EV or plug-in hybrid. For years, that turquoise halo distinguished electrical BMWs just like the i3 and i8. With Neue Klasse, BMW is shifting away from that visible cue fully. The up to date roundel aligns with the model’s new “cleaner, sharper” design language—and it quietly debuts on the 2026 iX3 earlier than rolling out throughout the lineup.

Because of Studie AG, right now we will see the brand new emblem put in on different BMWs as nicely, together with a side-by-side comparability with the earlier emblem iteration. Up shut, the symbol’s proportions and textures really feel extra intentional. It’s nonetheless unmistakably BMW, simply tidier. Should you’re considering of a badge swap in your present automobile, the half quantity is 51145A7A678. Some European retailers already record it for round €70, nevertheless it isn’t a common match, and on older fashions it could not sit accurately. The brand new emblem measures 82 mm.

Why The BMW Emblem Modifications?

Just a few months in the past, BMWBLOG spoke with BMW design boss Oliver Heilmer concerning the considering behind the revised emblem. His crew now oversees design for all the things from the 1 Collection to the three Collection and X3, in addition to future M automobiles.

“We needed to maintain the heritage, however carry extra precision to the brand,” Heilmer instructed us. “The chrome remains to be there, the letters have been refined with a shiny sample you typically discover in watches, and the white surfaces now sit nearer to the outer ring. It’s flat, however while you contact it you’ll be able to nonetheless really feel the ridges.”

Though these pictures present solely the hood badge, the up to date roundel seems in all of the anticipated locations: the tailgate, wheel heart caps, and the steering wheel. The iX3 is just the primary to get it. Upcoming facelifts and next-generation fashions will transition to the brand new emblem over the following product cycle.

You may watch our full breakdown—together with Heilmer’s rationalization of the design shift—in our unique video:

[Photos by Studie AG]