BMW USA’s 2025 Sales By Model Series

We’ve already established that BMW had a robust 2025 in the USA, posting report gross sales for the third consecutive 12 months. Shipments rose 4.7% 12 months over 12 months to 388,897 items. We’re now taking a better have a look at what labored, and what didn’t, over the previous 12 months.

To the shock of nobody, the X3 got here out on prime. The luxurious crossover surged 11.3% to 76,546 autos, narrowly edging out the X5. The luxobarge posted a 5.4% enhance to 76,246 items, simply 300 fewer than its smaller sibling. Third place went to one thing apart from an SUV: the 4 Collection. Mixed gross sales throughout all physique kinds reached 39,379 items, down 7.6% in comparison with 2024.

On the different finish of the rankings, you’ll discover the same old suspects. The XM completed lifeless final, with only one,878 items offered, a 4.9% decline from the earlier 12 months. The Z4 ended barely forward at 2,113 roadsters, or 0.8% fewer than in 2024. It’s price noting that 2025 was the two-seat convertible’s final full 12 months on sale. Manufacturing ends this April, with the Final Edition marking the automotive’s impending demise.

The 8 Collection additionally sat close to the underside of the gross sales leaderboard, which is hardly shocking. BMW is winding down manufacturing, and a few variants have already been discontinued. The M8 is gone, and the remaining variations, such because the M850i M Heritage Edition, will comply with after April.

The X4 ranked among the many slowest-selling autos, with deliveries plunging 40.8% to five,910 items. That’s no shock, on condition that the swoopy SUV has already been retired. It not seems on BMW’s U.S. web site and might’t be configured in Germany, both.

The i3 and 6 Series Gran Turismo nonetheless present up within the gross sales charts, although BMW discontinued each years in the past. One purchaser picked up the electrical hatch in 2025, whereas two clients drove off within the GT. For context, i3 manufacturing resulted in mid-2022, whereas the big luxurious hatchback exited the U.S. market after the 2019 mannequin 12 months. Though the 6 Collection GT obtained a facelift, it was by no means offered in North America.

Trying forward, 2026 ought to be one other strong 12 months for BMW in the USA, thanks partly to the upcoming iX3. Nonetheless, the all-new electrical crossover gained’t attain dealerships till this summer time, which means its influence might be felt for under about half the 12 months. The following-generation X5 and the facelifted 7 Collection are additionally due, although each are anticipated to go on sale late in 2026 or in early 2027.