BMW Group Sales Climbed In 2025, But BMW Brand Fell Slightly

The BMW Group had a bittersweet 2025. On the one hand, gross sales of the BMW core model and Rolls-Royce suffered a minor setback versus the earlier yr. However, the final 12 months had been wonderful for MINI. A lot in order that it greater than offset the decline suffered by the 2 different manufacturers.

Cumulative deliveries on the finish of the yr reached 2,463,715 models, a 0.5% enhance versus 2024. Demand for BMW fashions slipped by 1.4% to 2,169,761 models, even because the M sub-division grew by 3.3% to 213,457 vehicles. Rolls-Royce has by no means been about quantity, however we’re positive the parents in Goodwood aren’t thrilled with a 0.8% drop to five,664 models.

The actual star of the BMW Group was undoubtedly MINI. The Oxford-based model noticed gross sales leap by 17.7% to 288,290 vehicles, fueled by a totally renewed lineup. EVs carried out notably properly final yr, accounting for greater than a 3rd of MINI’s complete gross sales. That’s even if the Chinese language-built Cooper (J01) and Aceman (J05) aren’t out there in North America.

Purely electrical automobiles represented 18% of all BMW Group gross sales in 2025. Over the course of the yr, 442,072 vehicles had been delivered with out a combustion engine, a 3.6% enhance in comparison with 2024. When plug-in hybrids are factored in, gross sales of electrified automobiles rose to 642,087 models, up 8.3% year-over-year. PHEVs and EVs accounted for 26% of complete shipments, that means multiple in 4 vehicles bought was electrified.

Whereas BMW and MINI grew in Europe by 7.3% and within the U.S. by 5%, the downward pattern continued in China. The 2 manufacturers fell by 12.5% on the earth’s largest automobile market, delivering 625,527 automobiles. It stays to be seen whether or not China-specific Neue Klasse models shall be sufficient to reverse the slide.

2025 wasn’t a yr BMW Motorrad will need to bear in mind. Gross sales of bikes and scooters fell by 3.7% to 202,563 models.

BMW is looking forward to a powerful 2026, having reconfirmed that the next-generation 3 Series and X5 are due later this yr. As well as, the i3 electrical sedan and a facelifted 7 Collection are scheduled to debut within the coming months.