BMW Expects 2026 Sales Will Hit Another Record In The US

BMW is coming off a powerful yr in the US. Deliveries jumped 4.7% to 388,897 models, an all-time excessive. 2025 marked the third consecutive yr of development, and now the corporate is aiming for a fourth. 2026 has gotten off to a constructive begin, with gross sales up in January, though the automaker doesn’t launch month-to-month breakdowns. We’ll have to attend till the top of the primary quarter to see the complete January–March numbers.

On the 2026 NADA Present in Las Vegas this week, BMW of North America CEO Sebastian Mackensen expressed confidence about one other document yr:

“We undoubtedly need to develop, which suggests we need to have a fourth document in a row by logical consequence. We are going to try this by doing loads of issues the identical means as we had in 2025.”

BMW has each purpose to really feel optimistic about one other yr of record-breaking gross sales. A wave of latest fashions ought to assist maintain momentum and ideally push volumes even greater. First buyer deliveries of the brand new iX3 gained’t start till this summer time, however the Neue Klasse SUV is predicted to make a significant contribution to BMW’s 2026 outcomes. It’s already a massive success in Europe.

The next-generation X5 (G65) must also go on sale earlier than the top of the yr. Nevertheless, its affect is unlikely to be felt as strongly as that of the iX3. Manufacturing of the massive luxurious SUV doesn’t begin till August, making late fall or early winter the earliest reasonable window for buyer deliveries. The outgoing X5 was BMW’s second best-selling mannequin within the U.S. final yr, with 76,246 models bought, trailing the smaller X3 by simply 300 automobiles. Regardless of its age, the “G05” nonetheless posted a 5.4% improve over 2024.

Like the following X5, the 7 Series (G70) facelift is predicted to enter manufacturing in July. Whereas the flagship sedan isn’t a quantity vendor, the LCI ought to assist renew curiosity within the mannequin. In 2025, BMW delivered 11,393 models of the 7 Collection within the US, representing a 6.3% year-over-year achieve.

We wouldn’t count on the next 3 Series (G50) to succeed in the U.S. this yr. The eighth-generation sports activities sedan will enter manufacturing late in 2026 and is prone to arrive stateside in 2027, becoming a member of the already confirmed electrical i3.

Whereas it stays to be seen whether or not BMW gross sales can attain 400,000 models, 2026 ought to be yet one more good yr.

Supply: Automotive News