Art Cars Steal the Show at BMW Switzerland’s 50-Year Celebration

On Might 8, 2025, BMW Group Switzerland marked its fiftieth anniversary with a gala celebration at its Dielsdorf headquarters, capping off a yr through which the model not solely commemorated the golden jubilee of its iconic 3 Sequence but in addition surged to the highest of Switzerland’s general producer rankings for the primary quarter of 2025.

The night opened with a keynote handle by Sergio Solero, President and CEO of BMW (Switzerland) AG, who traced the corporate’s exceptional ascent from importing fewer than 4,000 autos in 1975 to promoting greater than 25,000 items yearly at this time. Solero paid tribute to Karl Hübner, whose MOTAG enterprise first introduced BMW cars and parts to Switzerland in 1953, and famous how the later introduction of fashions just like the all-wheel-drive 325iX in 1985 responded on to Swiss driving situations within the Alpine area. He additionally thanked the corporate’s 424 staff, its supplier community, and over 30 native suppliers for his or her roles in BMW’s success.

Friends had been handled to a showcase of groundbreaking cars, together with the BMW Vision Dee—unveiled in a Swiss-flag E-Ink wrap for the event—in addition to six landmark BMW Artwork Vehicles spanning 5 many years. Sven Grützmacher, Director of Company Communications, led an attractive tour of the Artwork Automobile Assortment, recounting how visionaries resembling Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol and extra just lately Jenny Holzer and John Baldessari have turned BMW autos into rolling canvases since 1975.

A high-profile panel adopted, that includes Jochen Neerpasch—whose tenure as BMW Motorsport Director helped set up the Artwork Automobile program—Le Mans winner Max Heidegger, and JP Rathgen, CEO of Basic Driver. Collectively, they mirrored on the convergence of artwork, design and efficiency that has come to outline the BMW Artwork Automobile legacy.

With BMW Switzerland breaking the CHF 1 billion gross sales threshold in 2000 and including the MINI model in 2001, the corporate has steadily expanded its footprint. In 2024 it reclaimed its place as Switzerland’s main premium marque, and in early 2025 it outpaced all producers on the gross sales leaderboard. The Dielsdorf celebration supplied a becoming tribute to that journey—honoring pioneers of the previous, achievements of the current and providing a glimpse of the upcoming Neue Klasse.