BMW Comfortably Beats Mercedes In The 2025 Luxury Sales Race

BMW was among the many first automakers to publish its annual gross sales outcomes final week. International deliveries slipped by 1.4% to 2,169,761 autos, excluding the MINI and Rolls-Royce subsidiaries. Archrival Mercedes took longer to crunch the numbers, however the outcomes at the moment are in. Predictably, BMW has retained its luxurious gross sales crown.

The model with the fabled three-pointed star delivered 1,800,800 autos over the previous 12 months. That marked a 9% year-over-year decline, permitting BMW to widen the hole to just about 370,000 items. Audi has but to reveal its 2025 efficiency, but it surely most definitely trailed each of its home rivals.

BMW has one more reason to have a good time. The M division posted its 14th consecutive record year, delivering 213,457 autos, or a rise of three.3% in contrast with 2024. Though Mercedes-AMG jumped by 7% to 145,000 items, the expansion was not practically sufficiently big to catch BMW M.

The image is comparable within the electric-vehicle house. BMW’s long-standing rival from Stuttgart bought 168,800 EVs, down 9% from the earlier yr. As soon as once more, Munich comes out on high. Whereas actual EV figures for the BMW model haven’t been disclosed, the BMW Group delivered 442,072 autos with out a combustion engine.

MINI accounted for a report 105,535 EVs in 2025. Subtracting that whole places BMW’s electric-car gross sales at greater than 330,000 items final yr. We haven’t forgotten the Rolls-Royce Spectre, however its impression is negligible given the model’s low volumes. The whole Rolls-Royce lineup bought simply 5,664 vehicles, with the V12-powered Cullinan rising as the highest vendor.

After all, gross sales figures don’t at all times inform the entire story. Luxurious automakers thrive on increased revenue margins than mainstream manufacturers. Nonetheless, it’s one other feather in BMW’s cap, as bragging rights proceed to matter in advertising supplies.

Each firms are gearing up for a busy 2026. Coincidentally, the 7 Sequence and S-Class are due for mid-cycle facelifts this yr. Mercedes will kick issues off on January 29 with the refreshed S-Class, adopted by the Maybach variant. BMW hasn’t introduced when the G70 will obtain its Life Cycle Impulse, but it surely’ll positively debut after the up to date Benz-branded S-Class.