The yr didn’t begin off on the perfect notice for BMW in its dwelling market. Shipments slipped by 1.3% to 61,264 items, in line with provisional registration figures. However a deeper dive into the information from the Federal Motor Transport Authority (Kraftfahrt-Bundesamt, or KBA) reveals some fascinating tendencies. Whereas electrical automobiles proceed to realize traction, diesel’s recognition is steadily fading.
Again within the first quarter of 2023, diesels accounted for 39.7% of BMW’s gross sales in Germany. Quick ahead to Q1 2025, and that determine has dropped to simply over 30%. In the meantime, EVs are shifting in the other way. Pure electrical fashions represented 9.16% of gross sales in Q1 2023 however climbed to greater than 19% this previous quarter. Meaning almost one in 5 vehicles offered by BMW on its dwelling turf between January and March was totally electrical.
Whereas many automakers have began phasing out diesel engines, BMW isn’t certainly one of them. From the 1 Sequence and X1 all the way in which as much as the 7 Sequence and X7, diesel choices stay out there. Heck, you’ll be able to nonetheless purchase an 8 Sequence 840d in 2025. So the drop in diesel share isn’t on account of fewer fashions being provided; it’s a transparent signal that buyer preferences are shifting towards EVs.
Certainly, for the primary time, BMW registered over 10,000 totally electrical automobiles in a single quarter in Germany. Unsurprisingly, the iX1, i4, and i5 did the heavy lifting. BMW has additionally benefitted from Tesla’s current struggles, because the American automaker noticed a dramatic 62.2% gross sales drop. Tesla offered simply 4,935 vehicles in Q1 2025 in Deutschland, whereas BMW delivered greater than double that quantity, at 10,315 EVs.
What about gasoline fashions? They nonetheless make up the biggest portion of BMW’s gross sales, however their share is shrinking: from 42.58% in Q1 2023 to 37.42% this yr. Plug-in hybrids, alternatively, are on the rise, leaping from 8.56% to 13.5%.
We think about BMW will kick its EV gross sales into larger gear with the arrival of the Neue Klasse. We received’t see an impression on this yr’s shipments as a result of deliveries of the new iX3 are unlikely to kick off worldwide till later in 2026. That’s once we’ll additionally see the i3 sedan. Each, particularly the crossover, ought to considerably improve the share of EVs in complete deliveries subsequent yr.
Trending Merchandise
