BMW Extends EV Sales Lead Over Audi and Mercedes in July 2025

BMW’s place because the dominant drive in Germany’s premium electrical car market grew even stronger in July 2025, in keeping with the most recent knowledge from the Federal Motor Transport Authority (KBA). With the Neue Klasse EV offensive set to start in spring 2026, the Munich-based automaker isn’t just holding its floor—it’s widening the hole to key rivals Audi and Mercedes-Benz.

July Gross sales Cement BMW’s Place

In July alone, BMW registered 5,454 new battery electrical autos (BEVs) in Germany. That’s a cushty lead over Audi’s 3,093 items and Mercedes’ 2,997 items, the latter determine together with a number of hundred electrical Citan and Vito vans that sit outdoors the normal premium phase. The outcomes additional strengthen BMW’s dominance in 2025’s year-to-date tally. Within the first seven months of the 12 months, BMW offered 28,037 BEVs in Germany—effectively forward of Audi’s 22,725 items and Mercedes’ 17,435. Tesla, as soon as a disruptive drive available in the market, trails far behind the German premium trio with simply 10,000 registrations in the identical interval.

MINI Boosts BMW Group’s General Numbers

When factoring in small automotive manufacturers, BMW’s benefit turns into much more pronounced. MINI’s 7,511 BEV registrations this 12 months considerably add to the BMW Group complete. In distinction, even with the inclusion of two,362 Sensible BEVs, Mercedes-Benz nonetheless lags behind Audi within the premium phase.

Closing in on Volkswagen

Whereas Volkswagen stays the undisputed chief in Germany’s general EV market, BMW is now solidly in second place—comfortably forward of Skoda, which recorded 4,704 BEV registrations in July and 27,074 year-to-date. This implies BMW’s premium-priced EV lineup is outselling the Czech model’s extra inexpensive choices.

BMW iX1 Leads the Cost

BMW’s prime performer in July was the iX1 compact electric SUV, with 2,477 new registrations—making it probably the most profitable premium BEV of the month by a large margin. The newly launched iX2, which shares its platform with the iX1 however affords a sportier coupe-like design, added practically 500 items to the whole. The BMW i4 and i5 additionally performed a key position in BMW’s success, every contributing round 1,000 registrations in July. [Source: KBA via BimmerToday]