BMW has began 2025 with a transparent message: it’s pulling even additional forward because the world’s prime premium carmaker. Within the first quarter of the yr, BMW sold 520,142 cars under its core brand, a small drop of two.0 p.c in comparison with final yr. However that was nonetheless much better than its most important competitor, Mercedes-Benz, which noticed a 4.0 p.c drop and ended the quarter with 446,300 items bought — a quantity that features Sensible and Maybach fashions, which aren’t reported individually.
While you add in MINI and Rolls-Royce, the full BMW Group gross sales come to 586,149 autos, just one.4 p.c lower than the identical interval final yr. Within the first quarter of 2024, BMW was forward of Mercedes-Benz by 131,671 autos. This yr, that lead has grown to 139,849 autos.
One of many key causes for BMW’s success was its robust efficiency in Europe. Gross sales within the area went up by 6.2 p.c, whereas Mercedes gross sales dropped by 7 p.c. In China, each carmakers confronted challenges. BMW gross sales dropped 17.2 p.c, whereas Mercedes declined by 10 p.c. Although each struggled, BMW’s world outcomes helped hold it forward general.
The most important distinction got here in electrical autos (BEVs). BMW grew its electrical automobile gross sales by an enormous 32.4 p.c, reaching 109,516 BEVs in Q1 2025. This consists of:
- 86,449 electrical BMWs
- 22,813 electrical MINIs
- 254 Rolls-Royce Spectres
In the meantime, Mercedes-Benz and Sensible bought solely 40,700 electrical autos, a 14 p.c drop in comparison with the identical time final yr. BMW’s electrical gross sales had been greater than double that determine — even when counting simply the BMW model alone. [Source: BimmerToday]
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