BMW Global Sales Are Down In The First Half Of 2025 But M Is Up

BMW’s half-year gross sales outcomes are bittersweet. On one hand, whole shipments have been 2.3% decrease, falling to 1,070,814 automobiles. Alternatively, demand for M fashions continues to rise, marking the primary time deliveries have surpassed 100,000 automobiles in a six-month interval. As a refresher, the German luxurious model bundles gross sales of full M automobiles with these of M Efficiency fashions. By June, M shipped 105,939 items, representing a 6.5% enhance in comparison with the primary half of 2024.

A part of M’s success is attributed to the “sturdy reputation” of the M5 fashions. BMW claims the G90 sedan and G99 wagon have made “important contributions” to the surge in demand. Whereas gross sales figures for the dynamic duo aren’t supplied, we do know the long-roof mannequin is proving extra in style than initially projected. Sylvia Neubauer, Vice President of Buyer, Model, and Gross sales at BMW M, just lately advised us that Touring manufacturing has elevated to fulfill sturdy demand. Manufacturing is now evenly split between the 2 physique kinds.

BMW doesn’t point out the i4 M50 in its gross sales report. Nonetheless, we’ll remind you that it has been the M division’s best-selling product for 3 consecutive years. Talking of EVs, we’re listening to the M Efficiency lineup will increase in 2026 with a completely electrical iX3 M60 xDrive. An equal sedan, reportedly known as the i3 M60 xDrive, is deliberate for 2027. A full-fat M model of the sedan has already been formally confirmed and is predicted later this decade.

Though BMW’s general gross sales are barely down by June, demand elevated in all areas besides China. Moreover, plug-in hybrids rose by 28.9% to 98,339 automobiles that mix a fuel engine with an electrical motor. Together with pure EVs, demand for electrified automobiles surged by 6.5% to 272,402 automobiles. These figures exclude electrical fashions offered by the MINI and Rolls-Royce subsidiaries.

BMW stays comfortably forward of its archrival, Mercedes-Benz, which offered solely 900,000 automobiles between January and June, a 6% enhance from the identical interval final 12 months. As soon as once more, Audi has to accept the final spot on the rostrum after delivery 783,500 automobiles, a 5.9% lower in comparison with January–June 2024.

Supply: BMW