BMW Group Reports 29% Profit Drop, Beats Rivals in H1 2025

BMW Group’s half-year monetary outcomes are in—and whereas earnings are down, they’re not down almost as a lot as some anticipated. After Mercedes posted a staggering 55.8% drop and Audi got here in with a 37.5% decline, a pointy downturn for BMW appeared inevitable. As a substitute, the corporate reported a revenue of €4.015 billion for the primary half of 2025, a 29% drop in comparison with final yr.

It’s nonetheless a big decline, however one that appears much less extreme in context. The corporate’s EBIT margin for its automotive enterprise landed at 6.2%, comfortably inside its goal vary of 5.0 to 7.0 %. That margin suggests the enterprise continues to be essentially sound regardless of the broader financial slowdown.

Gross sales Stay Regular

BMW’s world automobile gross sales barely moved year-over-year. The corporate delivered 1,207,594 vehicles throughout its BMW, MINI, and Rolls-Royce manufacturers—down simply 0.5%. That type of stability stands out at a time when many automakers are seeing steeper drops. Rolls-Royce elevated deliveries by almost 10% within the second quarter, pushed by sturdy gross sales from the Cullinan Sequence II.

There’s a shift taking place within the regional breakdown, although. China, nonetheless BMW’s largest single market, noticed gross sales fall by 15.5% within the first half. That decline dragged down the whole Asia-Pacific area by 11.1%. In distinction, Europe rebounded with an 8.2% enhance, overtaking Asia for the highest regional spot with almost 500,000 autos bought. North America also moved upward, with a 3.4% increase.

High-Promoting Fashions

As traditional, the 3 Series and 4 Series carried a lot of the load, with 245,252 models bought worldwide. That’s down almost 10% from final yr, but it surely was nonetheless sufficient to maintain them on the prime of BMW’s inside leaderboard. Behind them had been the X1 and X2 compact crossovers, adopted by the 5 Sequence and mid-size SUVs just like the X3 and X4.

EV Development Pushed by MINI

Electrical automobile gross sales had been combined. BMW model BEVs dropped by 2.3%, however sturdy MINI numbers pushed general BEV development for the group to fifteen.7%. Plug-in hybrids had been up much more—25.5% in comparison with the primary half of 2024.

Taken collectively, electrified autos (each BEVs and PHEVs) made up 26.4% of whole gross sales. Absolutely electrical vehicles accounted for 18.3% of the group’s manufacturing within the first half of the yr.

Outlook

BMW hasn’t modified its full-year forecast regardless of the revenue decline and ongoing strain within the Chinese language market. The corporate believes its general place is powerful sufficient to trip out the second half with none main course corrections. That mentioned, with tariffs, financial uncertainty, and EV competitors all in play, the second half gained’t be straightforward.