Should you doubted EVs had been the longer term for BMW, suppose once more
BMW earnings typically deliver blended outcomes, however not this 12 months. Within the first three months of 2025, BMW reports that gross sales of electrical automobiles are up 26.4 p.c, and general gross sales are up 3.7 p.c. MINI can be up 9.5 p.c.
These numbers are for Q1 2025, and the proportion features are calculated by evaluating gross sales to the primary quarter of 2024. The numbers are placing for just a few causes, not least that the primary quarter is commonly a sluggish time for the auto business and the financial system typically. As folks get better from vacation procuring, giant purchases typically take a backseat. Possibly folks didn’t get the BMW i4 M50 they anticipated to see underneath the tree final Christmas.
BMW
Behind the numbers of BMW’s earnings
Buoyed by i4 gross sales, BMW bought 13,538 electrified vehicles in Q1 2025 in comparison with 9,713 bought within the first quarter of final 12 months. The i5, a comparatively current addition to BMW’s steady of EVs, bought 1,899 models this 12 months. The i4, a punchy little four-door sedan finest skilled in an M variant, bought 7,125 vehicles, main all EV gross sales for BMW by a large margin. The iX, BMW’s first foray into electrified SUVs, bought 3,626 models, whereas the luxurious and stately i7 discovered 888 new homeowners.
Although BMW bought extra EVs this 12 months, not all automobiles bought higher. i5 gross sales dipped 15.2 p.c (BMW bought 239 i5s in Q1 2024) and the i7 fell 10.4 p.c (991 bought in Q1 2024). For the i7, this isn’t alarming, as the present model is a bit lengthy within the tooth, and the marketplace for a six-figure electrified sedan is small anyway. The truth that i5 gross sales are down could trace at waning curiosity, although.
The iX bought 23.1 p.c higher in 2025, and the i4 is promoting 57 p.c higher this 12 months. The 4 Sequence has all the time been a sleeper hit for BMW, and the i4 suggests patrons are concerned with smaller, sportier EVs. Final 12 months, the i4 accounted for half of all 4 Sequence gross sales within the US.
MINI
MINI studies huge outcomes
MINI’s huge success in 2025 is pushed by greater automobiles. BMW didn’t break down MINI gross sales figures by mannequin, nevertheless it did say that the model bought 6,976 automobiles up to now this 12 months in comparison with 6,369 within the first quarter of 2024, which equates to a 9.5 p.c uptick.
The brand new MINI Countryman, a small SUV that’s huge by MINI requirements, has reached dealerships and is contributing to gross sales. It’s the biggest MINI thus far and undoubtedly garners consideration from small SUV patrons who need one thing enjoyable with out sacrificing high quality. The Cooper, a return to MINI’s coronary heart and soul of small, sporty two-door vehicles, can be obtainable in dealerships.
Last ideas
The elephant within the room is that BMW has but to affect its core SUVs in the US. When—not if—that occurs, count on gross sales of BMW EVs to skyrocket. If BMW instances car launches correctly and may discover sufficient lithium to affect its vehicles en masse, we may very well be reporting on one hundred pc or extra development in BMW EV gross sales in 2026 when its next-gen battery and Neue Klasse car platforms are able to roll (pun supposed).
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