BMW M Crushes AMG With Record-Breaking 2025 Sales

The competitors between BMW M and Mercedes-AMG has at all times been fierce—however for the primary half of 2025, it’s BMW M that’s strolling away with a definitive victory. BMW M GmbH has simply posted its best-ever first-half gross sales, delivering practically 105,962 autos globally via June. That determine represents a 6.5% year-over-year enhance in comparison with the identical interval in 2024 and places the M division on monitor to interrupt but another annual sales record.

Whereas the broader automotive market continues to grapple with geopolitical tensions, rising prices, and the fallout from U.S. import tariffs, BMW seems to be weathering the storm higher than most. Its M efficiency model has emerged as a key driver of that resilience.

Whereas BMW doesn’t break down particular person M mannequin gross sales, the model factors to continued robust demand throughout its M lineup, together with the newest sedans, SUVs, and electrified M choices. The practically 106,000 models offered within the first half of 2025 embody each full M vehicles and M Efficiency fashions, with the latter serving as a essential quantity driver in markets all over the world.

On Monitor For A New Document Yr

This follows a record-setting 2024, wherein BMW M delivered 206,582 autos globally—an all-time excessive. Of these, 66,805 had been full M fashions, with the rest falling below the M Efficiency umbrella. With 2025 already off to a stronger begin, BMW M appears to be like poised to interrupt its personal file as soon as once more.

The Second Half Seems Even Stronger

The second half of the yr might push BMW M’s momentum even additional. The all-new BMW M5 Sedan and M5 Touring have simply gone on sale, bringing contemporary consideration to one of many M division’s most iconic nameplates. Each function a plug-in hybrid powertrain for the primary time, combining V8 energy with electrical torque and elevated effectivity.

BMW can be increasing its M footprint within the electrical area. The i4 M60 and iX M70—each high-performance EVs—at the moment are broadly obtainable in international markets. Final yr, the BMW i4 M50 was the very best promoting automobile for the M division.

Mercedes-AMG Falls Behind

In the meantime, Mercedes-AMG reported gross sales of 68,202 autos for the primary half of 2025. Whereas that’s a decent 7% year-over-year enhance, it falls far in need of BMW M’s 105,962 models. Regardless of the achieve, AMG now trails BMW M by practically 38,000 autos—a spot which will proceed to develop as BMW’s newest fashions attain full market availability.

Even past the M division, BMW as a whole is outselling Mercedes-Benz within the U.S. to date in 2025.