BMW M gross sales grew in 2024 for the thirteenth consecutive 12 months and continued to rise within the first quarter of 2025. A significant component behind this success is the rising reputation of M Efficiency automobiles, that are grouped along with full-fat M fashions in official gross sales stories. However the technique goes past merely pumping out M Lite vehicles. Particular editions additionally play an important function within the rise of what BMW proudly calls “the world’s strongest letter.”
Throughout our dialog with BMW M’s Head of Buyer, Model, and Gross sales at Auto Shanghai 2025, we realized that extra limited-run fashions are coming. Sylvia Neubauer confirmed that extra particular editions are within the pipeline following the M4 Nürburgring Edition, a China-exclusive model of the G82 Competitors xDrive. When requested by BMWBLOG what the long run holds for these restricted Ms, she shared:
“We do it on a regular basis [special editions], and truthfully talking, it’s actually necessary for the model to do small sequence editions for sure markets. We’re doing rather a lot with the Center East area. We’re doing rather a lot with Korea and Japan, and Australia. A giant particular batch for Turkey as effectively. So sure, we’re continually engaged on smaller batches for numerous markets on the earth.”
Whereas special-edition M vehicles are usually produced in small numbers, they add up over time. In markets like South Korea, talked about explicitly by Sylvia, BMW releases limited-run vehicles each month. These may be ordered on-line and aren’t unique to M fashions, masking a large swath of the model’s lineup.
Sylvia additionally famous that the M2, M3, and M4 are the best-selling M merchandise in China. That helps clarify why the Nürburgring Version relies on the G82 coupe moderately than certainly one of BMW’s many M-badged SUVs, regardless of the latter’s world reputation. The high-performance particular is restricted to simply 53 models, one for annually for the reason that founding of the M division.
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