BMW Romania Smashes Sales Record, Tops 5,000 Cars In 2025

BMW didn’t set a brand new world gross sales document final 12 months, nevertheless it nonetheless had lots to have a good time. As soon as once more, the corporate remained undefeated in its battle with Mercedes and Audi for the posh gross sales crown. The M division posted its 14th consecutive 12 months of progress, whereas the share of EVs in whole deliveries climbed to a document 18%.

Romania stays certainly one of BMW’s smaller markets, however its significance is steadily growing after a number of years of sturdy outcomes. The previous 12 months marked the model’s finest efficiency up to now, with deliveries rising to five,229 automobiles. It was the primary time demand surpassed the 5,000-unit mark within the Southeast European nation.

Unsurprisingly, SUVs had been the amount drivers in 2025. Sport utility automobiles accounted for greater than half of all shipments. The X5 and X1 topped the gross sales charts, every claiming a 13% share of whole deliveries. Rounding out the rostrum was the 4 Sequence with 12%.

A couple of quarter of BMWs bought in Romania final 12 months had been electrified (plug-in hybrids and electrical fashions). Nonetheless, EV gross sales fell by 31% after the native authorities considerably decreased subsidies for absolutely electrical automobiles. On the flip facet, plug-in hybrid gross sales rose 27%, serving to general electrified deliveries enhance 8% 12 months over 12 months.

At BMW M, deliveries of full-fledged M fashions grew by 10.5% to 336 automobiles, fueled, considerably surprisingly, by demand for the XM. The controversial plug-in hybrid SUV accounted for greater than 25% of M gross sales, adopted by the M5 Touring. Apparently, absolutely fledged M automobiles outsold M Efficiency fashions, which declined by 17.4% to 309 items, regardless of the launch of the X3 M50.

MINI’s change to an company mannequin primarily based on direct gross sales doesn’t look like paying off. Demand in Romania slipped by 3% to 317 automobiles, with greater than a 3rd being EVs. Notably, one in six automobiles bought was a John Cooper Works mannequin, with JCW quantity doubling in comparison with 2024.

On two wheels, BMW Motorrad wrapped up the 12 months with document gross sales of 773 bikes. Demand was pushed by the R 1300 GS Journey, R 1300 GS, and S 1000 RR. The regional division hopes the upcoming launch of the F 450 GS will assist maintain this momentum into 2026.