BMW Sales Rise in H1 2025 Despite EV Dip, MINI Posts Huge Q2 Surge

BMW of North America posted modest progress within the first half of 2025, with complete BMW model gross sales rising 1.6% to 178,499 models in comparison with 175,712 automobiles throughout the identical interval in 2024. The second quarter alone noticed gross sales stay basically flat, with 90,884 automobiles offered—a slight 0.4% dip from Q2 2024’s 91,237 models.

President and CEO of BMW of North America, Sebastian Mackensen, praised the corporate’s resilience within the face of market headwinds: “Our gross sales efficiency over the primary half of the yr is a transparent indication that we have now the correct technique, merchandise, and seller community to succeed,” Mackensen mentioned. “We’re assured in our enterprise and look ahead to constructing on this progress within the second half of the yr, regardless of some challenges within the market.”

Passenger Automobiles Outpace SUVs

BMW passenger automobiles posted a powerful Q2 exhibiting, climbing 9.7% year-over-year to 42,211 models. Yr-to-date, sedan and coupe gross sales are up 11.2% (85,830 models), signaling sturdy demand for fashions like the three Collection and the all-electric i4. Conversely, BMW’s mild truck phase—which incorporates widespread X-line crossovers and SUVs—skilled a slowdown. Q2 gross sales dropped 7.7% to 48,673 models, with year-to-date outcomes down 5.9%, totaling 92,669 automobiles. The decline displays altering shopper dynamics and potential provide constraints in key segments.

EV Gross sales Slip Regardless of i4 Momentum

Battery electrical automobile (BEV) gross sales took a notable hit in Q2 2025, with BMW promoting 11,094 EVs—a 21.2% decline in comparison with 14,081 models in Q2 2024. The drop is basically attributed to weaker performances from newer fashions just like the i5 and i7.

• The BMW i5 noticed the sharpest quarterly decline, falling 43.6% to 1,434 models.
• The flagship i7 dipped 11.7% to 820 models.
• The iX fell 12.1% to three,116 models, regardless of modest year-to-date features of three.9%.

One vibrant spot is the BMW i4, which continues to achieve momentum with a ten.7% year-to-date improve in deliveries—topping 12,849 models by June. In complete, BMW offered 24,632 BEVs within the first six months of 2025, barely down from 24,794 models in the identical interval final yr—a 0.7% year-over-year lower.

MINI Posts Spectacular Progress

The MINI model was a standout performer in Q2, with gross sales surging 29.1% to 7,616 models, up from 5,898 in the identical quarter final yr. MINI’s year-to-date gross sales now sit at 14,592 models—marking a 19% year-over-year improve.