BMW of North America at present launched its third-quarter 2025 gross sales figures, exhibiting important progress throughout each the BMW and MINI manufacturers within the U.S. BMW delivered 96,886 autos in Q3 2025, a 24% improve over the 78,128 autos bought throughout the identical interval in 2024. Yr-to-date, BMW gross sales now stand at 275,385 models, up 8.5% in comparison with the 253,840 bought by the primary three quarters of final 12 months. Passenger automobiles accounted for 42,035 models in Q3, up 19.1% from final 12 months, whereas gentle vehicles – together with SUVs and crossovers – noticed an excellent stronger soar, up 28.1% to 54,851 models.
“BMW clients stay passionate about our product portfolio and the range of our drivetrain choices,” mentioned Sebastian Mackensen, President & CEO, BMW of North America. “Along with our seller companions, we head into the ultimate stretch of 2025 effectively positioned to surpass final 12 months’s document complete for BMW gross sales within the U.S.”
Electrified Fashions Strategy 20% Share
By the primary 9 months of 2025, practically 20% of BMW’s U.S. gross sales had been both battery-electric (BEV) or plug-in hybrid (PHEV) autos. Nonetheless, Q3 outcomes for electrified fashions slipped barely. BMW bought 16,096 electrified autos in Q3 2025, down 2.8% in comparison with the 16,557 bought in Q3 2024. Regardless of the decline, demand stays robust as BMW continues to increase its EV and PHEV lineup, with the upcoming Neue Klasse models anticipated to bolster gross sales additional.
MINI Posts 37.6% Development
MINI additionally reported spectacular beneficial properties. The model bought 7,270 autos in Q3 2025, representing a 37.6% improve over the identical quarter in 2024. Yr-to-date, MINI gross sales are up 24.6%, with 21,862 autos delivered in comparison with 17,551 in the identical interval final 12 months. The robust efficiency is attributed to MINI’s totally renewed product portfolio, together with new electrified choices and up to date design throughout the lineup.
| Q3 2025 | Q3 2024 | % | YTD 2025 | YTD 2024 | % | |
|---|---|---|---|---|---|---|
| BMW Passenger Vehicles | 42,035 | 35,304 | 19.1% | 127,865 | 112,489 | 13.7% |
| BMW Mild Vans | 54,851 | 42,824 | 28.1% | 147,520 | 141,351 | 4.4% |
| TOTAL BMW | 96,886 | 78,128 | 24% | 275,385 | 253,840 | 8.5% |
| TOTAL MINI | 7,270 | 5,284 | 37.6% | 21,862 | 17,551 | 24.6% |
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