BMW Will Install Its New Logo On All Cars From February

When the brand new iX3 broke cowl final September, it quietly debuted a brand new BMW brand. The adjustments have been so discreet that most individuals didn’t even discover them. A more in-depth look revealed the absence of the interior chrome ring. It beforehand separated the black outer circle from the blue-and-white Bavarian flag quadrants. The chrome define across the flag itself can also be gone.

The blue and white now seem to have richer hues. Moreover, the black ring has switched from a shiny end to a satin matte. Whereas earlier plug-in hybrids and EVs featured a light-blue outer ring to visually distinguish them from combustion-engine fashions, that’s now not the case. The new badge on the 2026 iX3 shall be rolled out throughout the lineup, no matter powertrain.

The switchover to the minimalist brand will start in February for all fashions. Within the meantime, we already know the half quantity for the iX3’s badge: 51145A7A678. You’ll be able to even discover it at some European retailers, although consumers must be conscious it could not match completely on present fashions. BMW notes that the brand new roundel will seem on the hood, although it doesn’t point out the trunk/tailgate, wheel middle caps, or the steering wheel. We’ll ask and replace the article as soon as we hear again.

So why the change? BMW design boss Oliver Heilmer, who oversees every thing as much as the three Collection/X3 in addition to M automobiles, explains:

“We wished to maintain the heritage, however deliver extra precision to the brand. The chrome continues to be there, the letters have been refined with a shiny sample you usually discover in watches, and the white surfaces now sit nearer to the outer ring. It’s flat, however whenever you contact it you’ll be able to nonetheless really feel the ridges.”

Apparently, we’re additionally advised {that a} “changeover to the brand new M brand” will take impact subsequent month. For now, nevertheless, it stays a thriller how the “world’s strongest letter” will look going ahead. Nonetheless, we wouldn’t rule out a flatter, extra modern design in step with the minimalist path ushered in by Neue Klasse.