Regardless of a weak general market and loads of direct rivals, BMW opened 2026 with a strong January in Germany. As at all times, although, the larger story emerges while you break the numbers down by mannequin line. Taking a look at January registrations alongside the primary month of the 2 earlier years helps put the Federal Motor Transport Authority figures into context: whole BMW gross sales in January 2026 landed about 1,000 items increased than in each prior years. That achieve, nevertheless, didn’t come from all over the place—a lot of the development concentrated in solely a handful of nameplates.
Robust Demand for the Z4 Roadster
One of many extra attention-grabbing outliers was the BMW Z4 Roadster (G29). Demand for the two-seater was comparatively robust, suggesting its attraction has picked up in latest months because of the Last Version and the supply of a handbook transmission within the Z4 M40i. Different fashions nearing the top of their lifecycles didn’t see the identical sort of late-stage bump: neither the 8 Collection nor the X4 managed something comparable.
SUVs on the High of the Listing
On the high of BMW’s inside January 2026 leaderboard, two SUVs clearly separated themselves from the pack. The BMW X1 (U11) and BMW X3 (G45) every posted round 2,800 new registrations, inserting them first and second amongst BMW mannequin sequence for the month—and each sat nicely above their January 2025 outcomes.
The BMW 5 Collection (G60, G61) adopted in third, however with just below 2,400 items, it fell wanting its previous-year degree. The BMW X5 (G05 LCI) additionally delivered a robust displaying, seemingly unfazed by the truth that its substitute—the upcoming BMW X5 (G65)—is already on the horizon.
On the EV facet, the BMW iX1 as soon as once more led BMW’s electrical lineup in Germany for January 2026. The battery-electric X1 recorded 961 new registrations, narrowly forward of the BMW i5, regardless of the i5’s increased positioning and the added selection of each Sedan and Touring variants. With the 2026 replace anticipated to elevate the BMW iX1’s vary to greater than 500 kilometers on the WLTP cycle (relying on configuration), the compact electrical SUV seems nicely positioned to stay a quantity driver within the months forward.
That stated, the iX1 gained’t simply be combating exterior rivals. BMW is making ready so as to add one other potential electrical bestseller to its personal showroom: the brand new iX3 (NA5), slated to launch in only a few weeks in Europe. Even earlier than the iX3 reaches the market—and with some clients nonetheless ready for the lately permitted EV subsidy—BMW’s electric-vehicle share in Germany already sits at 18.9 %.
[Source: BimmerToday]
First printed by https://www.bmwblog.com
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